"A new way
for your business"

I help you structure, manage, and accelerate your B2B business development

With over 30 years of experience in B2B business development, I help manufacturers, distributors, and SMEs structure and accelerate their growth in Belgium, Luxembourg, and France.

My background spans the food industry, mass retail, HORECA, construction, real estate, and specialty retail—a broad spectrum that allows me to quickly identify the relevant commercial levers for any sector. 

Methodology

My services essentially act as an outsourced sales department for your business.

I take charge of the entire commercial function—from strategy to execution—and can also take over the management of your existing sales team: supervision, motivation, goal setting, performance tracking, and upskilling.

This approach allows SME leaders to immediately benefit from experienced sales management without the constraints of internal recruitment, while breathing new life and structure into an existing team. 

Learn more

My approach follows a proven, clear, and progressive three-phase method.

Phase 1

Product, market, and positioning analysis

Before any commercial action, I conduct an in-depth analysis of the product or service to be developed:

Positioning, competitive advantages, relevant targets, suitable distribution channels, barriers to entry, competitive landscape, and territorial opportunities.

This phase results in a comprehensive, clear, and actionable commercial diagnostic.

Phase 2

Developing the commercial growth strategy

Based on the diagnostic, I build a bespoke development strategy:

Target segmentation and prioritization, channel selection (professional trade, DIY stores, mass retail, specification, direct sales, HORECA), structuring the commercial offer (price lists, terms, rebates, framework agreements), territorial prospecting plan, performance indicators, and deployment schedule.

The strategy is presented as a clear, quantified roadmap and discussed with the client.

Phase 3

Operational implementation

Once the client approves the strategy, I take charge of its implementation in the field:

Active prospecting, negotiation and signing of key accounts, opening and managing distribution networks, supervising and upskilling internal sales teams, regular reporting, and continuous adjustments.

Areas of expertise